L'ATTITUDE Ventures | Renowned Venture Capital Firm | US Latinos Investor

Transforming The VC Ecosystem For Latinos

LAT VC is a purpose-driven venture capital firm on a mission to catalyze the most entrepreneurial yet undercapitalized cohort in the US by investing in businesses led by Latinos. Founded in 2019, LAT VC is focused on investing in Latino-owned, early-stage companies with high-growth potential.

Why We Invest In Latinos

Latinos are the most entrepreneurial yet undercapitalized cohort in the US. By investing in Latino-owned businesses, we enable those entrepreneurs and businesses to reach their full potential while unlocking revenue growth in the US.

$2.6

Trillion Dollar Economy

80%

Of net new businesses

26%

Of all US GDP growth

30%

Of US real income growth

1 in 4

New US entrepreneurs

A Deeper Look At The Statistics

Our Strategy

Invest

Propel early-stage businesses led by Latinos in the US through $200k to $2M investments.

Who we invest in

Business Expertise

Fuel the growth and success of LAT VC portfolio companies by offering strategic and operational support.

How we support entrepreneurs

Elevate

Bring capital, resources, and visibility to the Latino startup ecosystem through programs like Match-up at the L’ATTITUDE conference.

Learn more about Match-Up

Sol Trujillo

Partner & CEO

Gary Acosta

Partner & President

Kennie Blanco

Partner & CIO

Laura Moreno Lucas

Partner

Oscar Munoz

Partner

We are currently investing out of our Fund II ($100M target) and investments range from $200k to $2M.

Latino Leadership

US Latina/o founder or C-Suite executive

Early-Stage

Pre-seed to Series A

Technology-Enabled

Software or tech-enabled business

High-Impact

Solves an important societal problem

Scalable

Disruptive product and large market size

US-based

Incorporated in the US with US-based leadership

Our Portfolio